Attention is the only currency that matters.

It takes 10 to 30 seconds for people to decide whether you’re worth listening to…or not. That’s face-to-face. Online it’s much less. This is important. Today, there’s so much competition for the eyes and ears, hearts and minds of your market, that attention is the...

The Problem with European Modesty

Europeans have a major pitching handicap – modesty. To attract the right investor, you need to highlight your value, clearly and quickly or you’ll be ignored. To do so, you must break your cultural programming and accept wholeheartedly that you have something of value to offer..

New PODCAST series to launch December 2018

Watch this space for Beth's brand new podcast series be heard, launching in late 2018!  This new program, developed in collaboration with Crocodile Agency in London, will provide a forum for Beth's clients to share their stories, focusing on why they do what they do,...

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