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Before you pitch to investors, you need to get into their frame of mind.

One thing that will help you do this is to understand that they are actually looking for reasons to say NO.

Investors look at thousands of pitch decks every year. Out of around 1200 decks, they may only get a return on investment from ONE.

They could say NO because your pitch isn’t good enough, or because you don’t have the right team. Maybe you already have too many other investors committed. Or they could say NO just because it’s Friday afternoon and they’re already thinking about the weekend…

In this video, I discuss the importance of knowing who you’re talking to. It’s a key element to a winning pitch.

When you know your audience ahead of time, you can adapt and focus what you say, so they hear what they need to hear, in order to give you want you want.


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