Audiences don’t behave like a group.

Audiences don’t behave like a group. They are a collection of individuals who all demand individual attention. To engage your audience then, everyone in the room must feel like you are speaking directly to them. Yet, this can feel like an impossible task when...
Barcelona Named EU Capital of Urban Mobility

Barcelona Named EU Capital of Urban Mobility

Barcelona is the EU Capital of Urban Mobility and the chosen headquarters for MOBiLus – the winning consortium that Beth pitch coached to win EIT’s newest Knowledge and Innovation Community (KIC). As the article explains, EIT Urban Mobility will receive €400M in...
What Dance Taught Me

What Dance Taught Me

Dance has been my greatest pitch teacher. When I first started taking Salsa lessons, I was really bad at it. I’d played soccer in my 20s, so moved like a Jock. I was stiff. I lacked flow and grace. But I loved the music and watching how beautifully other people moved....

How to Grab Attention

When pitching to potential investors, you’ve got to make an instant impact. If you don’t, you won’t capture your audience’s attention and attention is the only currency that matters. When you get an investor’s attention, you get the meeting, you get the money and you...
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